STUDIO

Icon Design Group is a collaboration between California designers Jeffrey Caldewey and Chuck House. Collectively they have worked on 'liquid luxury' for clients on five continents, creating classic branding and package designs of distinction.

"The Label is about memory, storytelling and the art of seduction. Successful package design not only elevates the perceived quality of what’s in the bottle, it has the power to transform our own sense of identity." 

--- Jeffrey Caldewey

"A successful wine package is a sculpture of the moment, an authentic expression of time and place.  At its best, it transcends the past and the present with a vision of the future that is uniquely its own."

--- Chuck House