Icon Design Group is a collaboration between California designers Jeffrey Caldewey and Chuck House. Collectively they have worked on 'liquid luxury' for clients on five continents, creating classic branding and package designs of distinction.
"The Label is part symbol, part memory, part
storytelling. The packeage personifies not only
the product; it has the power to transform
our own sense of identity."
--- Jeffrey Caldewey
"A successful wine package is a sculpture of the
moment, an authentic expression of time and place.
At its best, it transcends the past and the present with
a vision of the future that is uniquely its own."
--- Chuck House